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You have the know-how.

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Branding  ▴  Marketing  ▴  Winning

We know how to market it.

Branding  ▴  Marketing  ▴  Winning
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With full-funnel branding, marketing, and business development services, we help small businesses gain an unfair advantage over the competition by establishing the reputations and relationships they need to win lucrative government contracts.

Let us do the climbing.

Don’t waste your billable hours and senior-level resources on trying to market your business. Focus on what you do best and leave the rest to us!

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Schedule a free 30-minute Consultation
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Purpose

Navigating the terrain.

You are a distinguished expert in your industry. So why isn’t your company winning more government contracts?

In the highly competitive world of federal contracting, it takes more than technical prowess to expand into untapped markets and manufacture opportunities for sustainable growth. Despite your advanced skillset and experience, you may not be winning new business because…

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You haven’t built the right relationships or reputation within the government.
You don’t articulate what you do in a way that is easily understood.
Your content is not tailored to be aligned with government needs.
Your messaging doesn’t differentiate you from your competition.
Your website and marketing materials are uncompelling and predictable.
You are relying on outdated capture and proposal strategies.
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To bridge the gap between your expertise and a winning portfolio of government contracts, we fuse the science of decision-making with the art of communications to create strategic shifts in your branding, B2G marketing, and business development activities.

services

Elevating your business.

Branding
Marketing
Winning
Branding

Government decision-makers interact with 100s of organizations every week. Think they remember yours? Our team brings more than a decade of experience creating and revitalizing corporate brands to help you make a strong and lasting impression.

• Brand identity creation and implementation.
• Editorial strategy with customer-centric messaging.
• Website design with SEO optimization.
• Sales and marketing materials development.

Marketing

Forget TikTok videos and viral influencer campaigns. We leverage our studied proficiency in the federal procurement space and practiced expertise in public sector marketing to provide you with the top four ways to get your name in front of government buyers.

• Content marketing and thought leadership.
• Social media, email, and digital marketing.
• Public relations, awards, and direct outreach.
• Corporate communications.

Winning

To overcome industry giants and outsmart entrenched incumbents, businesses need an advanced, systematic approach to winning new business with the government. We rely on our knowledge of target agencies, our roster of strategic alliances, and our experience developing winning solutions to help your company compete against formidable opponents.

• Market expansion strategy development.
• Strategic capture planning.
• Proposal management, writing, and editing.
• Boilerplate information assessment and refinement.

approach

Ascending to success.

Like you, the government buys from the people it knows, likes,
and trusts.

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Influenced by more than 10 years of research, our proprietary approach firmly establishes a footpath to success, creating essential guideposts to support your company’s ascent to achieving critical consumer favor. Allow Caprid to lead the way towards pinnacle achievement. We think you’ll like the view from up here!

Know. Like. Trust.

Build awareness. Becoming a known entity in the federal procurement space requires a highly specialized targeting approach that centers around a few key decision-makers. Don’t waste time, money, and resources trying to grow your following on extraneous platforms. We get your name in front of those who have real influential power.

Foster understanding. Most people are unaware of the nuances of professional services and are timid when it comes to using them. With our “first educate, then persuade” approach, we make sure industry partners and government buyers not only know what you do but also understand how your services can directly benefit them.

Demonstrate relevance. You could have the most sophisticated solutions on the market, but without a clear narrative that highlights measurable results, your pitch falls flat. We use an outcome-based model for articulating your company’s core competencies, aligning your capabilities with customer needs, and presenting your skills and experience as scorable strengths.

Emphasize distinctions. When all businesses sound and look the same, the government is forced to focus on price, thereby facilitating a quick race to the bottom. We help your company stand out from the crowd by using market research, resource audits, and competitor analysis to reveal your true strategic differentiators.

Exemplify authority. Even after the government learns of who you are and understands what you do, your company is still on the hook for demonstrating competency. We manufacture strategic opportunities to help you build credibility among target buyers and shape your company’s reputation to be a pillar of leadership within your industry.

Deliver impeccable quality. From capabilities statements to white-gloved proposals, your reputation is built with every interaction you have with your clients. We create human-centered experiences to ensure each touchpoint is reflective of the highest levels of professionalism and an unwavering dedication to quality.

Case Studies

Successful expeditions.

The most magnificent vistas are reserved for those who persevere to reach new peaks. Caprid has helped numerous companies elevate their ambitions.

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see Some of our
case studies
about us

We set our sights high.

After years of witnessing government contracts going to the same companies time and time again, Caprid Consulting was founded on a simple mission: to see how smart strategies, modern tools and technologies, and creative problem-solving could level the playing field for growth-minded small businesses.

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With more than a decade of expertise and a proven approach to creative ideation, implementation, and measurement, our award-winning strategists and creatives have since translated this mission into a formidable track record of success stories for our clients. We focus on building your reputation and relationships so that you can scale your company to new heights. Get ready to set forth on a new adventure and join us on an exhilarating pursuit to the top!